'When we were that big, I think it was just assumed that people that were going to play the game were going to move on ,' he says.īut in the almost five years since Gears of War 3 launched in 2011, the world has largely moved on to other things. In discussing the migratory patterns of players over the course of the franchise's life, Fergusson explains that original Gears developer Epic Games could have certain expectations about multiplayer activity.